fbpx

What Exactly Is SEO?

SEO is a process that affects how the unpaid reach or organic results on the search engine appear. As an internet marketing strategy, understanding how a search engine works, using specific keywords on the website etc. can gain a top position in the organic search results list. SEO training helps students to implement the tools and techniques necessary to use on a website to bring it to the first page results.

ON PAGE OPTIMISATION (OPO)

Optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines. On-Page is a mix of both website content and HTML source code of an individual page that can be optimized. On-Page SEO training helps you cover everything you can do on your own website to improve search engine visibility. Learn the techniques through SEO training and bring your website to the first page in the search results.

OFF-PAGE OPTIMIZATION

Optimizing a website’s search engine visibility through off-site backlinks and other external signals. The biggest component of Off-Page SEO is generating backlinks. In the past, backlinks were the major metric for the ranking of a web page. A page with a lot of backlinks tends to rank higher in all major search engines, including Google. SEO training helps you to bring organic valuable leads to your business.

MAIN COMPONENTS OF SEO

COMPETITOR ANALYSIS

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats

GOOGLE SEARCH CONSOLE

Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. We submit our website sitemaps to Google Search Console. Learn Verifying and Indexing your website.

LINKING STRATEGIES

As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure.

KEYWORD RESEARCH

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

PAGE RANK TOOLS

PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results.

META TAGS USAGE

Meta tags are the elements which helps to showcase your web pages to search engines.

WhatsApp